In modern logistics, delivery accuracy isn’t just about reaching the right street—it’s about reaching the right doorstep, at the right time. That’s why Address Validation Service (AVS) and geocoding technology are increasingly used together to improve delivery performance and reduce costs.

This article explores how AVS and address-to-coordinate conversion work together, and how platforms like PostalParcel use them to streamline order fulfillment and optimize last-mile delivery.

What Is an Address Validation Service (AVS)?

An Address Validation Service (AVS) validates and standardizes addresses before they enter a shipping or fulfillment Services. By checking addresses against authoritative databases (such as postal services or geospatial datasets), AVS tools detect:

• Incomplete or invalid addresses
• Misspelled street names
• Wrong postal codes
• Duplicated entries

At PostalParcel, AVS is built directly into the Order Management Services(OMS) to ensure that every package starts its journey with a verified, formatted, and geo-validated address.

What Is Geocoding?

It converts physical addresses into geographic coordinates (latitude and longitude). This enables:

• Precise location plotting for GPS-guided delivery
• Route optimization for last-mile drivers
• Proximity-based logistics, such as warehouse selection or delivery window estimation
• Cross-checking addresses with known serviceable zones

It is the spatial layer that adds depth to address data, turning street-level information into actionable geographic insights.

How AVS and Geocoding Work Together

While AVS ensures that an address is valid and deliverable, It ensures that it’s accurately located on the map. Together, they form a closed-loop Services that prevents delivery errors before they happen.

Example Workflow:

• Customer Enters Address
  • → AVS checks structure and postal validity
• Address Is Standardized
  • → Corrects abbreviations, formats postal code
• It Converts Address to Coordinates
  • → Returns lat/lng for route planning
• Delivery Route Is Optimized
  • → Based on real-world GPS location
• OMS Confirms Readiness
  • → Our website logs confirmed and geo-validated address

Benefits of AVS + Geocoding Integration

Benefit	Description
Fewer failed deliveries	Verified addresses ensure reachability
Faster delivery routes	Coordinates reduce navigation errors
Better customer satisfaction	Real-time validation prevents user errors
Lower last-mile costs	Optimized routing saves fuel and time
Smoother international shipments	Standardized formats improve customs and carrier recognition

For platforms like Our website, this combination plays a critical role in supporting global eCommerce logistics.

How PostalParcel Uses AVS and Geocoding

PostalParcel integrates both AVS and address-to-coordinate conversion natively within its:

• OMS (Order Management System)
• Carrier label generation workflows
• Tracking and delivery confirmation modules

Key Features Include:

• Real-time validation during checkout or manual order entry
• Batch address processing for CSV imports or ERP integration
• Customizable AVS rules for country-specific formats
• Reverse geocoding support for proof-of-delivery and delivery zone analysis

This approach empowers merchants and logistics providers to reduce shipping risk and increase on-time delivery performance.

Who Benefits from This Integration?

• eCommerce Stores: Prevent costly redeliveries and return-to-sender errors
• Third-Party Logistics (3PLs): Improve routing and resource allocation
• Marketplace Platforms: Standardize delivery data from multiple vendors
• Subscription Services: Ensure recurring deliveries go to the correct address every time

Final Thoughts

As online shopping expands across borders and customer expectations rise, address quality and location precision are no longer optional—they’re foundational. By combining the strengths of AVS and address-to-coordinate conversion , platforms like Our website help businesses make better delivery decisions at every step.

Whether you’re sending 10 packages a day or 10,000, accurate addresses and precise coordinates will determine how efficiently those packages arrive.

Want to learn how PostalParcel can upgrade your fulfillment accuracy? Contact our team to schedule a demo.