Black Friday 2024 Shipping Guide for Retailers and Ecommerce

Guide d'expédition du Black Friday 2025 pour les détaillants et le commerce électronique

Dernière mise à jour : mai 26, 2025Par Tags : , ,

With Black Friday landing later this year, there are fewer days to sell products, fulfill orders, and meet customer expectations before the holidays arrive. For e-commerce sellers, this tighter window adds pressure to the supply chain and shipping operations. With over 60 years of experience in Canadian shipping—especially in the retail space—Postalparcel understands the demands of peak season logistics.

With fewer days between Black Friday and the end-of-year holidays, shoppers are likely to make purchases with more urgency. Express shipping demand will rise, making it essential for retailers to work with a shipping provider that can offer reliable, scalable solutions. Postalparcel is ready to meet these challenges with a large delivery network, residential pick-up services, and the ability to handle peak shipping volumes efficiently. Let Postalparcel help make Black Friday 2025 a success for your business.

Quick Facts:

About 40% of Canadians plan to shop on Black Friday, compared to 43% of U.S. shoppers
In Canada, 24% plan to shop both online and in-store, 17% only in-store, and 9% primarily online
Shoppers in both countries plan to spend the most on clothing and electronics

How to Prepare for Black Friday with the Right Shipping Partner

Whether your customers are in Canada or the U.S., and whether you’re an e-commerce business or a brick-and-mortar store, Black Friday and Cyber Monday are major opportunities. But how can you handle shipping delays and other peak season pressures? By working with a North American shipping partner like Postalparcel, you can:

Get your e-commerce store ready for high demand
Access a strong delivery network in Canada, the U.S., and internationally
Manage shipping costs with flexible service options
Provide a great customer experience
Streamline your returns process with simple reverse logistics

Here are the key things to think about to make sure your business is ready for the busiest shopping weekend of the year.

Be Ready for More Online Traffic

This year, ecommerce sales are expected to hit $6.33 trillion globally—an 8.8% increase from last year and the third-fastest growth rate since 2021. Online shopping continues to rise, and your website needs to be ready for the traffic spike from Black Friday and Cyber Monday shoppers.

Check the following well before the big weekend:

Is your website fast and stable?
Are prices and promotions up to date?
Are your shipping options clear and accurate?
Are your store policies updated for Black Friday?

Tip: Work with a shipping provider that offers smooth integration with your e-commerce system, making fulfillment easier from checkout to delivery.

Create a Strategy to Handle High Order Volumes

Prepare for a sales spike by doubling your expectations. Do you have enough inventory, people, and space to meet demand? If not, now is the time to act.

Confirm stock levels and reorder early if needed
Hire temporary staff to manage the rush
Secure extra warehouse space
Fix any bottlenecks in your fulfillment process
Use a trusted carrier like Postalparcel for delivery
Don’t forget returns. An easy returns process is just as important as delivery. If handling this in-house feels overwhelming, consider outsourcing to a logistics partner with a solid infrastructure.

Reduce Black Friday Shipping Delays with Postalparcel’s Logistics Network

Postalparcel’s network uses the latest technology to manage warehousing and shipping. If you expect a flood of orders this Black Friday or Cyber Monday, we can help you avoid stockouts and deliver orders on time.

Regional warehouses keep your products close to customers
Cross-border and global shipping options for U.S. and international customers
Nationwide coverage across 100% of Canadian postal codes
Automated sorting technology to increase speed and accuracy
Flexible services, from express delivery to freight and consolidated shipments

Prepare Your Team for Customer Questions

With higher sales comes more customer questions. Your team should be ready to answer:

What deals are available?
How do I find a product on the site?
When will out-of-stock items return?
Where is my order?

Hold team meetings to go over common questions and procedures. Consider hiring temporary staff and creating a special support channel just for Black Friday and Cyber Monday. This keeps everyday support running smoothly and ensures faster responses for time-sensitive requests.

Three Ways Postalparcel Can Enhance the Customer Experience This Black Friday

  • Personalized Delivery Options
    With Postalparce Your Way, customers get more control over deliveries and can even receive photo proof when packages arrive. It’s convenient and builds trust.

  • Sustainable Shipping
    More customers care about sustainability, especially during high-volume seasons. Postalparce’s electric vehicle fleet helps reduce emissions, making your deliveries greener and more appealing to eco-conscious shoppers.

  • Simple Returns Process
    Our hassle-free returns system lets customers return packages without a label and at their convenience. With over 2,900 return drop-off points in Canada, it’s easier than ever to manage returns and keep customers happy.

Keep Shipping Costs in Check with Flexible Options

Shipping costs can add up during peak season. Postalparcel offers flexible shipping choices that help control expenses, not just during Black Friday but for the rest of the season too.

Choose the right service level based on your package needs
Consolidate shipments going to the same destination to save on transport
Use packaging that fits your product to avoid oversized fees and reduce waste
Plan your shipping schedule early to avoid expensive last-minute surcharges

Why Postalparcel is the Ideal Shipping Partner for Black Friday and Beyond

Postalparcel helps you take full advantage of Black Friday with:

Technology integration and automation tools
A strong delivery network across Canada and internationally
Flexible, reliable shipping options
Excellent customer service and support

Expand Your Shipping Reach with Express and Returns Solutions

We offer:

Postalparcel Express®
Next-day and weekend delivery
Mission Critical service for urgent deliveries
Reverse logistics to simplify returns

E-commerce Technology Support

Our tech tools and ecommerce integrations help you manage your shipments efficiently and give you real-time visibility.

Nationwide and Cross-Border Reach

Postalparcel can reach every postal code in Canada. We also ship to the U.S. and internationally, helping your business grow across borders.

Closed Loop Delivery Network

We manage deliveries end-to-end without handing off to third parties, reducing the chances of delays or damaged packages.

A Trusted Name in Shipping

Postalparcel is one of Canada’s most trusted delivery brands. We’re known for fast, reliable service—even during the busiest times of the year.

Eco-Friendly Shipping

We’re committed to sustainability. As the first courier in Canada with electric vehicles, we’re constantly working to reduce emissions and waste—giving your brand an edge with eco-conscious customers.

 

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