When running an online store or managing a logistics operation, knowing where your orders are and how they are moving is essential. OMS tracking (Order Management System tracking) helps you see each step — from the moment an order is placed to when it reaches the customer. Choosing between a built-in order tracking system feature and a third-party oms track module can affect your speed, accuracy, and customer experience. This guide will help you understand the differences and decide which is best for your business.

Understanding OMS Tracking

An order tracking system is a tool inside an Order Management System that monitors order status, shipping updates, and delivery confirmation. It acts as a bridge between your sales platform, warehouse, and shipping providers.

Key benefits of OMS tracking include:

• Real-time visibility of order status
• Automatic updates from carriers
• Reduced manual work for staff
• Better communication with customers

Without a tracking module, businesses risk delays, missed updates, and customer dissatisfaction.

Built-In OMS Tracking Modules

Many e-commerce platforms and fulfillment systems offer built-in oms track features. These modules are integrated directly into the main software, meaning you don’t need to install extra tools or manage separate accounts.

Advantages of Built-In OMS Tracking

1. Easy Setup – Since it’s part of your existing system, it usually works out of the box.
2. Unified Dashboard – All your order details, inventory, and tracking are in one place.
3. Lower Cost – No need to pay for separate software licenses or subscriptions.
4. Consistent Support – The same vendor supports both your OMS and tracking module.

Limitations of Built-In OMS Tracking

• Fewer Carrier Integrations – May only work with selected couriers.
• Limited Customization – Difficult to adjust tracking updates or customer notifications.
• Feature Gaps – Might not have advanced analytics or automation tools.

Third-Party OMS Tracking Modules

Third-party oms track modules are independent tools or apps that integrate with your OMS to enhance tracking capabilities. They are often designed to work with multiple systems and offer more customisation.

Advantages of Third-Party OMS Tracking

1. Wide Carrier Support – Works with local, regional, and global couriers.
2. Advanced Features – Options like branded tracking pages, SMS alerts, or AI-driven delivery predictions.
3. Customizable Alerts – Tailor messages to customers and staff based on order status.
4. Detailed Analytics – More insights into delivery times, delays, and carrier performance.

Limitations of Third-Party OMS Tracking

• Extra Cost – Monthly or annual subscription fees.
• Integration Work – May require technical setup or API connections.
• Separate Support Channels – You might need to contact different companies for issues.

Key Factors to Consider When Choosing

1. Business Size and Order Volume

Small businesses with low order volume may benefit from built-in OMS tracking due to simplicity and cost savings. Larger operations handling hundreds or thousands of orders daily might need the flexibility and power of a third-party solution.

2. Carrier Coverage

If your customers are spread across multiple countries, carrier diversity is crucial. Third-party modules usually provide broader coverage.

3. Customization Needs

If you want branded tracking pages with your logo, custom delivery messages, or integration with marketing tools, a third-party order tracking system solution may be better.

4. Budget

While built-in options save money upfront, investing in a third-party OMS tracking module can improve customer experience and reduce delivery issues, which might be worth the cost.

5. Technical Resources

If you have in-house developers or IT support, integrating a third-party tool is easier. If not, the built-in option may be more manageable.

Postalparcel’s Role in OMS Tracking

At Postalparcel, we understand how important a reliable order tracking system is for both e-commerce businesses and logistics providers. Our services integrate seamlessly with your existing OMS, whether you choose a built-in module or a third-party tool.

Why Postalparcel is different:

• Partnerships with major global and local carriers
• Branded tracking pages to enhance customer trust
• Real-time shipment updates and proactive delay alerts
• Flexible integration options for multiple OMS platforms

By working with Postalparcel, you can improve delivery visibility, reduce “Where is my order?” inquiries, and build stronger relationships with your customers.

Case Study Example

A mid-sized online store selling home goods was using the built-in order tracking system feature of their e-commerce platform. While it worked fine for domestic orders, they faced problems when expanding to international markets. Carrier coverage was limited, and customers overseas couldn’t get detailed updates.

By integrating a third-party oms track module alongside Postalparcel’s carrier network, they:

• Expanded tracking to over 120 carriers worldwide
• Reduced customer inquiries by 40%
• Added branded tracking pages in multiple languages

This combination of third-party tracking and Postalparcel services created a smoother, more transparent delivery process.

Conclusion

Choosing between built-in and third-party oms tracking modules depends on your business size, goals, and resources. If you want a simple, cost-effective solution for domestic orders, built-in order tracking system might be enough. But if you need flexibility, global carrier support, and advanced features, a third-party oms track module is the smarter investment.

No matter which you choose, pairing it with Postalparcel’s global shipping and tracking solutions can take your order visibility and customer satisfaction to the next level. Good tracking means happier customers, fewer headaches, and a smoother path to growth.