{"id":6208,"date":"2025-07-07T16:49:50","date_gmt":"2025-07-07T08:49:50","guid":{"rendered":"https:\/\/www.postalparcel.com\/?p=6208"},"modified":"2025-07-07T16:49:53","modified_gmt":"2025-07-07T08:49:53","slug":"%e7%89%a9%e6%b5%81%e5%b9%b3%e5%8f%b0-%e5%85%a8%e7%90%83-dtc-%e5%93%81%e7%89%8c","status":"publish","type":"post","link":"https:\/\/www.postalparcel.com\/zh\/logistics-platforms-global-dtc-brands\/","title":{"rendered":"\u7269\u6d41\u5e73\u53f0\u5728\u6253\u9020\u5168\u7403 DTC \u54c1\u724c\u4e2d\u7684\u4f5c\u7528"},"content":{"rendered":"<p>\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff08DTC\uff09\u54c1\u724c\u6539\u53d8\u4e86\u96f6\u552e\u4e1a\uff0c\u4e0d\u518d\u901a\u8fc7\u4f20\u7edf\u7684\u5206\u9500\u5546\uff0c\u800c\u662f\u76f4\u63a5\u5411\u987e\u5ba2\u9500\u552e\u3002\u5b83\u4f7f\u54c1\u724c\u5bf9\u5b9a\u4ef7\u3001\u5ba2\u6237\u4f53\u9a8c\u548c\u54c1\u724c\u6545\u4e8b\u6709\u4e86\u66f4\u591a\u7684\u63a7\u5236\u6743\u3002\u7136\u800c\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u53d1\u5c55 DTC \u54c1\u724c\u4f1a\u5e26\u6765\u5404\u79cd\u6311\u6218\uff0c\u5982\u56fd\u9645\u8fd0\u8f93\u3001\u901a\u5173\u3001\u7ba1\u7406\u4e0d\u540c\u5730\u533a\u7684\u5e93\u5b58\u4ee5\u53ca\u63d0\u4f9b\u5feb\u901f\u7684\u672c\u5730\u4ea4\u4ed8\u3002\u73b0\u4ee3 <a href=\"https:\/\/www.postalparcel.com\/zh\/%e5%9f%ba%e4%ba%8e%e4%ba%91%e7%9a%84%e7%89%a9%e6%b5%81%e8%bd%af%e4%bb%b6%e4%b8%8e%e4%bc%a0%e7%bb%9f%e7%89%a9%e6%b5%81%e8%bd%af%e4%bb%b6\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7269\u6d41\u5e73\u53f0<\/a> \u5e2e\u52a9\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\uff0c\u8ba9 DTC \u54c1\u724c\u9ad8\u6548\u5730\u62d3\u5c55\u5168\u7403\u5e02\u573a\uff0c\u5e76\u8ba9\u5ba2\u6237\u6ee1\u610f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-1024x642.png\" data-orig-src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-1024x642.png\" alt=\"\" class=\"lazyload wp-image-6211\" style=\"width:944px;height:auto\" title=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27642%27%20viewBox%3D%270%200%201024%20642%27%3E%3Crect%20width%3D%271024%27%20height%3D%27642%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-18x12.png 18w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-200x125.png 200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-300x188.png 300w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-320x202.png 320w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-400x251.png 400w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-600x376.png 600w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-768x481.png 768w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-800x501.png 800w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-1024x642.png 1024w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-1200x752.png 1200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-215-1536x962.png 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">1.\u5168\u7403 DTC \u54c1\u724c\u7684\u5d1b\u8d77<\/h2>\n\n\n\n<p>\u8fd1\u5e74\u6765\uff0cDTC \u6a21\u5f0f\u5728\u5168\u7403\u8303\u56f4\u5185\u53d1\u5c55\u52bf\u5934\u8fc5\u731b\u3002Warby Parker\u3001Allbirds \u548c Glossier \u7b49\u54c1\u724c\u5df2\u7ecf\u8bc1\u660e\uff0c\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u5f3a\u5927\u7684\u54c1\u724c\u3001\u6570\u5b57\u8425\u9500\u548c\u65e0\u7f1d\u7269\u6d41\uff0c\u4e0e\u8de8\u56fd\u5ba2\u6237\u5efa\u7acb\u76f4\u63a5\u5173\u7cfb\u3002\u5168\u7403 DTC \u6269\u5c55\u7684\u9a71\u52a8\u56e0\u7d20\u5305\u62ec<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.postalparcel.com\/zh\/oms-%e8%b7%9f%e8%b8%aa%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e9%82%ae%e6%94%bf%e5%8c%85%e8%a3%b9%e7%9a%84%e5%a5%bd%e5%a4%84\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7535\u5b50\u5546\u52a1<\/a> \u589e\u957f<\/strong>:\u7f51\u4e0a\u8d2d\u7269\u5df2\u7ecf\u666e\u53ca\uff0c\u4e3a\u54c1\u724c\u5728\u5168\u7403\u8303\u56f4\u5185\u76f4\u63a5\u9500\u552e\u63d0\u4f9b\u4e86\u673a\u4f1a\u3002<\/li>\n\n\n\n<li><strong>\u6d88\u8d39\u8005\u5bf9\u771f\u5b9e\u6027\u7684\u9700\u6c42<\/strong>:\u987e\u5ba2\u66f4\u613f\u610f\u76f4\u63a5\u4ece\u54c1\u724c\u5546\u5904\u8d2d\u4e70\u4ea7\u54c1\uff0c\u4ee5\u83b7\u5f97\u771f\u5b9e\u7684\u4ea7\u54c1\u548c\u66f4\u597d\u7684\u670d\u52a1\u3002<\/li>\n\n\n\n<li><strong>\u6280\u672f\u8fdb\u6b65<\/strong>:\u4e91\u5e73\u53f0\u3001\u652f\u4ed8\u548c\u7269\u6d41\u89e3\u51b3\u65b9\u6848\u4f7f\u5168\u7403\u9500\u552e\u66f4\u52a0\u4fbf\u6377\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5c3d\u7ba1\u6709\u8fd9\u4e9b\u4f18\u52bf\uff0c\u4f46\u5982\u679c\u4e0d\u80fd\u6709\u6548\u7ba1\u7406\uff0c\u5168\u7403\u6269\u5f20\u5e26\u6765\u7684\u4e1a\u52a1\u590d\u6742\u6027\u53ef\u80fd\u4f1a\u963b\u788d\u589e\u957f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.DTC \u54c1\u724c\u5728\u5168\u7403\u6269\u5f20\u4e2d\u9762\u4e34\u7684\u6311\u6218<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 \u8de8\u5883\u822a\u8fd0\u7684\u590d\u6742\u6027<\/h3>\n\n\n\n<p>\u56fd\u9645\u8fd0\u8f93\u6d89\u53ca\u591a\u4e2a\u627f\u8fd0\u5546\u3001\u6d77\u5173\u6587\u4ef6\u3001\u5173\u7a0e\u548c\u7a0e\u6536\u3002\u5982\u679c\u6ca1\u6709\u53ef\u9760\u7684\u7269\u6d41\u652f\u6301\uff0cDTC \u54c1\u724c\u5c31\u4f1a\u9762\u4e34\u98ce\u9669\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ea4\u8d27\u5ef6\u8bef<\/strong> \u7531\u4e8e\u6d77\u5173\u95ee\u9898\u3002<\/li>\n\n\n\n<li><strong>\u9ad8 <a href=\"https:\/\/www.postalparcel.com\/zh\/%e6%99%ba%e8%83%bd%e6%89%bf%e8%bf%90%e5%95%86%e7%ae%a1%e7%90%86%e8%88%aa%e8%bf%90%e6%88%90%e6%9c%ac\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8fd0\u8d39<\/a><\/strong> \u964d\u4f4e\u4e86\u5229\u6da6\u7387\u3002<\/li>\n\n\n\n<li><strong>\u8ddf\u8e2a\u80fd\u89c1\u5ea6\u4f4e<\/strong> \u5bfc\u81f4\u5ba2\u6237\u4e0d\u6ee1\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 \u591a\u5730\u70b9\u5e93\u5b58\u7ba1\u7406<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-1024x512.png\" data-orig-src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-1024x512.png\" alt=\"\" class=\"lazyload wp-image-6213\" title=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27512%27%20viewBox%3D%270%200%201024%20512%27%3E%3Crect%20width%3D%271024%27%20height%3D%27512%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-18x9.png 18w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-200x100.png 200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-300x150.png 300w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-400x200.png 400w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-600x300.png 600w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-768x384.png 768w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-800x400.png 800w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-1024x512.png 1024w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-1200x600.png 1200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-217-1536x768.png 1536w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>\u7ba1\u7406\u5168\u7403\u4ed3\u5e93\u7684\u5e93\u5b58\u9700\u8981\u5b9e\u65f6\u540c\u6b65\uff0c\u4ee5\u907f\u514d\u7f3a\u8d27\u6216\u8d85\u5356\u3002\u5982\u679c\u6ca1\u6709\u96c6\u4e2d\u7684\u53ef\u89c6\u6027\uff0c\u54c1\u724c\u53ef\u80fd\u4f1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5b9a\u5730\u70b9\u5e93\u5b58\u8fc7\u591a\u4f1a\u589e\u52a0\u6301\u6709\u6210\u672c\u3002<\/li>\n\n\n\n<li>\u672a\u80fd\u6709\u6548\u6267\u884c\u8ba2\u5355\uff0c\u5bfc\u81f4\u8ba2\u5355\u88ab\u53d6\u6d88\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 \u672c\u5730\u5316\u7684\u5c65\u7ea6\u671f\u671b<\/h3>\n\n\n\n<p>\u5168\u7403\u5ba2\u6237\u671f\u5f85\u4e0e\u5f53\u5730\u6807\u51c6\u7c7b\u4f3c\u7684\u5feb\u901f\u3001\u5b9e\u60e0\u7684\u9001\u8d27\u670d\u52a1\u3002\u5982\u679c\u6ca1\u6709\u5730\u533a\u6027\u7684\u5c65\u7ea6\u5408\u4f5c\u4f19\u4f34\uff0cDTC \u54c1\u724c\u53ef\u80fd\u96be\u4ee5\u4e0e\u5f53\u5730\u4f01\u4e1a\u6216\u4e9a\u9a6c\u900a\u7b49\u5168\u7403\u5de8\u5934\u7ade\u4e89\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u7269\u6d41\u5e73\u53f0\u5728\u514b\u670d\u8fd9\u4e9b\u6311\u6218\u4e2d\u7684\u4f5c\u7528<\/h2>\n\n\n\n<p>\u73b0\u4ee3\u7269\u6d41\u5e73\u53f0\u662f\u57fa\u4e8e\u4e91\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u96c6\u6210\u4e86\u5e93\u5b58\u7ba1\u7406\u3001 <a href=\"https:\/\/www.postalparcel.com\/zh\/%e8%b7%a8%e5%a2%83%e8%ae%a2%e5%8d%95%e5%b1%a5%e8%a1%8c%e6%88%98%e7%95%a5\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8ba2\u5355\u6267\u884c<\/a>\u5b83\u4eec\u5c06 DTC \u54c1\u724c\u4e0e\u5168\u7403\u627f\u8fd0\u5546\u7f51\u7edc\u3001\u7b2c\u4e09\u65b9\u7269\u6d41\u4f9b\u5e94\u5546 (3PL) \u548c\u62a5\u5173\u884c\u8fde\u63a5\u8d77\u6765\u3002\u5b83\u4eec\u5c06 DTC \u54c1\u724c\u4e0e\u5168\u7403\u627f\u8fd0\u5546\u7f51\u7edc\u3001\u7b2c\u4e09\u65b9\u7269\u6d41\u4f9b\u5e94\u5546 (3PL) \u548c\u62a5\u5173\u884c\u8fde\u63a5\u8d77\u6765\u3002\u4ee5\u4e0b\u662f\u4ed6\u4eec\u5982\u4f55\u5b9e\u73b0\u5168\u7403 DTC \u589e\u957f\u7684\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 \u7b80\u5316\u8de8\u5883\u8fd0\u8f93<\/h3>\n\n\n\n<p>\u7269\u6d41\u5e73\u53f0\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u7b80\u5316\u56fd\u9645\u8d27\u8fd0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d77\u5173\u6587\u4ef6\u81ea\u52a8\u5316<\/strong>:\u751f\u6210\u5546\u4e1a\u53d1\u7968\u3001HS \u7f16\u7801\u548c\u5176\u4ed6\u6587\u4ef6\uff0c\u4ee5\u51cf\u5c11\u6e05\u5173\u5ef6\u8bef\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u4f9b\u9884\u4ed8\u5173\u7a0e\u548c\u7a0e\u6b3e\u8ba1\u7b97<\/strong>:\u786e\u4fdd\u5ba2\u6237\u4e86\u89e3\u603b\u6210\u672c\uff0c\u51cf\u5c11\u56e0\u610f\u5916\u8d39\u7528\u800c\u62d2\u6536\u8d27\u7269\u7684\u60c5\u51b5\u3002<\/li>\n\n\n\n<li><strong>\u591a\u8f7d\u6ce2\u8d39\u7387\u6bd4\u8f83<\/strong>:\u6839\u636e\u6210\u672c\u3001\u901f\u5ea6\u548c\u76ee\u7684\u5730\u9009\u62e9\u6700\u4f73\u627f\u8fd0\u5546\uff0c\u4ee5\u5e73\u8861\u5ba2\u6237\u671f\u671b\u548c\u76c8\u5229\u80fd\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u5982\uff0c\u73b0\u4ee3\u7269\u6d41\u5e73\u53f0 PostalParcel \u6574\u5408\u4e86\u5168\u7403\u627f\u8fd0\u5546 API\uff0c\u4e3a\u8fd0\u5f80 200 \u591a\u4e2a\u56fd\u5bb6\u7684 DTC \u54c1\u724c\u63d0\u4f9b\u81ea\u52a8\u6d77\u5173\u8868\u683c\u3001\u5173\u7a0e\u8ba1\u7b97\u5668\u548c\u7aef\u5230\u7aef\u8ddf\u8e2a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 \u5e93\u5b58\u548c\u8ba2\u5355\u96c6\u4e2d\u7ba1\u7406<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-1024x577.png\" data-orig-src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-1024x577.png\" alt=\"\" class=\"lazyload wp-image-6215\" title=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27577%27%20viewBox%3D%270%200%201024%20577%27%3E%3Crect%20width%3D%271024%27%20height%3D%27577%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-18x10.png 18w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-200x113.png 200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-300x169.png 300w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-400x225.png 400w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-600x338.png 600w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-768x433.png 768w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-800x451.png 800w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-1024x577.png 1024w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-1200x676.png 1200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218-1536x866.png 1536w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-218.png 1572w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>\u6709\u6548\u7684\u5e93\u5b58\u7ba1\u7406\u5bf9\u5168\u7403 DTC \u8fd0\u8425\u81f3\u5173\u91cd\u8981\u3002\u7269\u6d41\u5e73\u53f0\u53ef\u63d0\u4f9b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.postalparcel.com\/zh\/%e5%ae%9e%e6%97%b6%e5%8f%af%e8%a7%81%e6%80%a7%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e8%b7%9f%e8%b8%aa\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5b9e\u65f6\u5e93\u5b58\u53ef\u89c1\u6027<\/a><\/strong> \u8de8\u6240\u6709\u4ed3\u5e93\uff0c\u786e\u4fdd\u4e3a\u5ba2\u6237\u548c\u5185\u90e8\u89c4\u5212\u63d0\u4f9b\u51c6\u786e\u7684\u5e93\u5b58\u6570\u636e\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u52a8\u8ba2\u5355\u8def\u7531<\/strong>:\u5c06\u8ba2\u5355\u5f15\u5bfc\u81f3\u6700\u8fd1\u7684\u5c65\u884c\u4e2d\u5fc3\uff0c\u51cf\u5c11\u8fd0\u8f93\u65f6\u95f4\u548c\u6210\u672c\u3002<\/li>\n\n\n\n<li><strong>\u9700\u6c42\u9884\u6d4b\u5de5\u5177<\/strong>:\u5229\u7528\u9500\u552e\u8d8b\u52bf\u5bf9\u5730\u533a\u4ed3\u5e93\u7684\u5e93\u5b58\u8865\u5145\u63d0\u51fa\u5efa\u8bae\uff0c\u9632\u6b62\u5728\u4fc3\u9500\u6216\u5b63\u8282\u6027\u9ad8\u5cf0\u671f\u51fa\u73b0\u7f3a\u8d27\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 \u5b9e\u73b0\u672c\u5730\u5316<\/h3>\n\n\n\n<p>\u5feb\u901f\u4ea4\u4ed8\u662f DTC \u54c1\u724c\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u7269\u6d41\u5e73\u53f0\u5c06\u54c1\u724c\u4e0e\u5730\u533a 3PL \u5408\u4f5c\u4f19\u4f34\u548c\u5c65\u7ea6\u7f51\u7edc\u8fde\u63a5\u8d77\u6765\uff0c\u4ece\u800c\u5b9e\u73b0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u672c\u5730\u4ed3\u50a8<\/strong>:\u5c06\u5e93\u5b58\u5b58\u653e\u5728\u79bb\u5ba2\u6237\u66f4\u8fd1\u7684\u5730\u65b9\uff0c\u4ee5\u7f29\u77ed\u8fd0\u8f93\u65f6\u95f4\u3002<\/li>\n\n\n\n<li><strong>\u5f53\u65e5\u6216\u6b21\u65e5\u9001\u8fbe\u9009\u62e9<\/strong> \u5728\u4e3b\u8981\u5e02\u573a\u4e2d\u3002<\/li>\n\n\n\n<li><strong>\u7075\u6d3b\u7684\u9000\u8d27\u89e3\u51b3\u65b9\u6848<\/strong>:\u4fc3\u8fdb\u5f53\u5730\u56de\u62a5\uff0c\u8fd9\u5bf9\u5728\u65b0\u5e02\u573a\u5efa\u7acb\u4fe1\u4efb\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4f7f\u7528 PostalParcel \u7684\u62a4\u80a4\u54c1 DTC \u54c1\u724c\u53ef\u4ee5\u5c06\u4ea7\u54c1\u5b58\u50a8\u5728\u7f8e\u56fd\u3001\u6b27\u6d32\u548c\u4e9a\u6d32\u7684\u5c65\u7ea6\u4e2d\u5fc3\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u63d0\u4f9b 2 \u5929\u9001\u8fbe\u670d\u52a1\uff0c\u540c\u65f6\u901a\u8fc7\u5355\u4e00\u4eea\u8868\u677f\u7ba1\u7406\u6240\u6709\u5e93\u5b58\u548c\u8ba2\u5355\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 \u63d0\u5347\u5ba2\u6237\u4f53\u9a8c<\/h3>\n\n\n\n<p>\u5168\u7403\u7269\u6d41\u5e73\u53f0\u63d0\u4f9b\u54c1\u724c\u8ddf\u8e2a\u9875\u9762\u3001\u4e3b\u52a8\u53d1\u8d27\u901a\u77e5\u548c\u900f\u660e\u7684\u9001\u8d27\u9884\u4f30\u3002\u5b83\u589e\u5f3a\u4e86\u8d2d\u4e70\u540e\u7684\u4f53\u9a8c\uff0c\u63d0\u9ad8\u4e86\u5ba2\u6237\u6ee1\u610f\u5ea6\uff0c\u5e76\u4fc3\u8fdb\u4e86\u91cd\u590d\u8d2d\u4e70\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.\u672a\u6765\u8d8b\u52bf\uff1a\u7269\u6d41\u5e73\u53f0\u548c DTC \u7684\u6210\u529f<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-1024x576.png\" data-orig-src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-1024x576.png\" alt=\"\" class=\"lazyload wp-image-6216\" style=\"width:898px;height:auto\" title=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27576%27%20viewBox%3D%270%200%201024%20576%27%3E%3Crect%20width%3D%271024%27%20height%3D%27576%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-18x10.png 18w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-200x113.png 200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-300x169.png 300w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-400x225.png 400w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-600x338.png 600w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-768x432.png 768w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-800x450.png 800w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-1024x576.png 1024w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-1200x675.png 1200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219-1536x864.png 1536w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/07\/image-219.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>\u5c55\u671b\u672a\u6765\uff0c\u7269\u6d41\u5e73\u53f0\u5c06\u7ee7\u7eed\u521b\u65b0\uff0c\u4ee5\u652f\u6301\u5168\u7403 <a href=\"https:\/\/builtin.com\/articles\/direct-to-consumer-brands\" target=\"_blank\" rel=\"noreferrer noopener\">DTC \u54c1\u724c<\/a> by\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5c06\u4eba\u5de5\u667a\u80fd\u878d\u5165\u8def\u7ebf\u4f18\u5316<\/strong>:\u5229\u7528\u667a\u80fd\u7b97\u6cd5\u6700\u5927\u9650\u5ea6\u5730\u964d\u4f4e\u8fd0\u8f93\u6210\u672c\u548c\u7f29\u77ed\u4ea4\u8d27\u65f6\u95f4\u3002<\/li>\n\n\n\n<li><strong>\u6269\u5927\u53ef\u6301\u7eed\u822a\u8fd0\u9009\u62e9<\/strong>:\u901a\u8fc7\u78b3\u4e2d\u548c\u7269\u6d41\uff0c\u5e2e\u52a9\u54c1\u724c\u4e0e\u5177\u6709\u751f\u6001\u610f\u8bc6\u7684\u6d88\u8d39\u8005\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n\n\n\n<li><strong>\u57fa\u4e8e\u533a\u5757\u94fe\u7684\u4f9b\u5e94\u94fe\u53ef\u89c6\u6027<\/strong>:\u786e\u4fdd\u8de8\u5883\u4ea7\u54c1\u7684\u900f\u660e\u5ea6\u548c\u771f\u5b9e\u6027\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5.\u7ed3\u8bba<\/h2>\n\n\n\n<p>\u7269\u6d41\u5e73\u53f0\u4e0d\u518d\u53ea\u662f\u540e\u7aef\u5de5\u5177\u3002\u73b0\u5728\uff0c\u5b83\u4eec\u5bf9\u4e8e DTC \u54c1\u724c\u7684\u5168\u7403\u53d1\u5c55\u81f3\u5173\u91cd\u8981\u3002\u5b83\u4eec\u6709\u52a9\u4e8e\u56fd\u9645\u8fd0\u8f93\u3001\u7ba1\u7406\u4e0d\u540c\u5730\u65b9\u7684\u5e93\u5b58\u3001\u63d0\u4f9b\u5feb\u901f\u7684\u672c\u5730\u4ea4\u4ed8\u4ee5\u53ca\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002\u5b83\u4f7f DTC \u54c1\u724c\u80fd\u591f\u6ee1\u6000\u4fe1\u5fc3\u5730\u8fdb\u884c\u6269\u5f20\uff0c\u5e76\u5728\u5168\u7403\u8303\u56f4\u5185\u5c55\u5f00\u7ade\u4e89\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u4efb\u4f55\u8d70\u5411\u4e16\u754c\u7684 DTC \u54c1\u724c\u6765\u8bf4\uff0c\u9009\u62e9\u9002\u5f53\u7684 <a href=\"https:\/\/www.postalparcel.com\/zh\/%e9%80%89%e6%8b%a9%e6%ad%a3%e7%a1%ae%e7%9a%84%e7%89%a9%e6%b5%81%e5%b9%b3%e5%8f%b0\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7269\u6d41\u5e73\u53f0<\/a> \u4e0e\u597d\u7684\u4ea7\u54c1\u548c\u8425\u9500\u4e00\u6837\u91cd\u8981\u3002\u5b83\u80fd\u786e\u4fdd\u54c1\u724c\u4fe1\u5b88\u5bf9\u5ba2\u6237\u7684\u627f\u8bfa\uff0c\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u5728\u5168\u7403\u5e02\u573a\u4e0a\u53d1\u5c55\u58ee\u5927\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Direct-to-consumer (DTC) brands have changed retail by selling directly to  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":6212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[594,220],"tags":[644,350,643],"class_list":["post-6208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics-platform","category-warehouse-management","tag-dtc-brands","tag-inventory-management","tag-logistics-platforms"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/posts\/6208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/comments?post=6208"}],"version-history":[{"count":2,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/posts\/6208\/revisions"}],"predecessor-version":[{"id":6218,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/posts\/6208\/revisions\/6218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/media\/6212"}],"wp:attachment":[{"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/media?parent=6208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/categories?post=6208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/tags?post=6208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}