{"id":7111,"date":"2025-07-23T19:21:08","date_gmt":"2025-07-23T11:21:08","guid":{"rendered":"https:\/\/www.postalparcel.com\/?p=7111"},"modified":"2025-07-25T09:32:36","modified_gmt":"2025-07-25T01:32:36","slug":"%e5%ae%a2%e6%88%b7%e7%bb%b4%e7%b3%bb-%e7%89%a9%e6%b5%81-%e9%82%ae%e6%94%bf%e5%8c%85%e8%a3%b9","status":"publish","type":"post","link":"https:\/\/www.postalparcel.com\/zh\/customer-retention-logistics-postalparcel\/","title":{"rendered":"\u5229\u7528\u7269\u6d41\u7559\u4f4f\u56de\u5934\u5ba2"},"content":{"rendered":"

\u4eca\u5929 \u53ef\u89c1\u6027<\/a>-\u7279\u522b\u662f\u5728\u7269\u6d41\u548c\u6267\u884c\u8fc7\u7a0b\u4e2d\uff0c\u5728\u5efa\u7acb\u4fe1\u4efb\u548c\u786e\u4fdd\u5ba2\u6237\u518d\u6b21\u8d2d\u4e70\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u54c1\u724c\u6b63\u5728\u8ba4\u8bc6\u5230\uff0c\u7559\u4f4f\u987e\u5ba2\u4e0d\u4ec5\u4ec5\u662f\u63d0\u4f9b\u6700\u4f4e\u7684\u4ef7\u683c\u6216\u6700\u5feb\u7684\u9001\u8d27\u901f\u5ea6\u3002\u8ddf\u8e2a\u826f\u597d\u3001\u900f\u660e\u7684\u8ba2\u5355\u4f53\u9a8c\u53ef\u4ee5\u63d0\u9ad8\u6ee1\u610f\u5ea6\uff0c\u51cf\u5c11\u54a8\u8be2\uff0c\u5e76\u521b\u9020\u56de\u5934\u5ba2\uff0c\u5c24\u5176\u662f\u5bf9\u4ee5\u4e0b\u65b9\u9762\u800c\u8a00 DTC \u54c1\u724c<\/strong><\/a> \u8de8\u5e73\u53f0\u8fd0\u884c\uff0c\u5982 Shopify<\/strong>, WooCommerce<\/strong>\u548c Kickstarter<\/strong>.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

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\u5bf9\u4e8e\u4f9d\u9760 3PL \u4ed3\u50a8\u670d\u52a1<\/strong> \u6216 4PL<\/a> \u89e3\u51b3\u65b9\u6848<\/strong>\u56e0\u6b64\uff0c\u7269\u6d41\u5408\u4f5c\u4f19\u4f34\u7684\u9009\u62e9\u53ef\u4ee5\u51b3\u5b9a\u8d2d\u4e70\u540e\u4f53\u9a8c\u7684\u597d\u574f\u3002\u4f18\u5148\u8003\u8651\u4ece\u5e93\u5b58\u5230\u6700\u540e\u4e00\u82f1\u91cc\u914d\u9001\u7684\u7aef\u5230\u7aef\u53ef\u89c6\u6027\u7684\u4f9b\u5e94\u5546\u5177\u6709\u660e\u663e\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n

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\u91c7\u53d6 DTC \u54c1\u724c<\/strong> \u4f8b\u5982\uff0c\u5728\u6b27\u6d32\u548c\u6fb3\u5927\u5229\u4e9a\u9500\u552e\u3002\u7531\u4e8e\u8de8\u5883\u6cd5\u89c4\u4e0d\u540c \u90ae\u653f\u8fd0\u8425\u5546<\/strong> \u559c\u6b22 \u82f1\u56fd\u7687\u5bb6\u90ae\u653f<\/strong>, \u7f8e\u56fd\u90ae\u653f<\/strong>\u6216\u5730\u533a\u6027\u822a\u7a7a\u516c\u53f8\uff0c\u5982 \u57c3\u592b\u91cc\uff08\u82f1\u56fd\uff09<\/strong>, CTT \uff08\u8461\u8404\u7259\uff09<\/strong>\u548c FAN Courier\uff08\u7f57\u9a6c\u5c3c\u4e9a\uff09<\/strong>\u56e0\u6b64\uff0c\u53ef\u89c6\u6027\u53d8\u5f97\u66f4\u52a0\u91cd\u8981\u3002\u901a\u8fc7\u6574\u5408\u6240\u6709\u8fd9\u4e9b\u8fd0\u8425\u5546\u7684\u5b9e\u65f6\u8ddf\u8e2a\u529f\u80fd\uff0c\u54c1\u724c\u53ef\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u51cf\u5c11\u6df7\u4e71\uff0c\u4e3a\u6240\u6709\u5ba2\u6237\u63d0\u4f9b\u4e00\u81f4\u7684\u4f53\u9a8c\uff0c\u65e0\u8bba\u4ed6\u4eec\u8eab\u5728\u4f55\u5904\u3002<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

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\u90ae\u653f\u5305\u88f9<\/strong> <\/a>\u6211\u4eec\u6df1\u77e5\uff0c\u4ea4\u8d27\u5931\u8d25\u6216\u8ddf\u8e2a\u4e0d\u660e\u786e\u662f\u5f71\u54cd\u5ba2\u6237\u4fdd\u7559\u7387\u7684\u6700\u5927\u969c\u788d\u4e4b\u4e00\u3002\u56e0\u6b64\uff0c\u5176\u7269\u6d41\u670d\u52a1\u4ece\u4e00\u5f00\u59cb\u5c31\u65e8\u5728\u63d0\u9ad8\u53ef\u89c6\u6027\u3002Postalparcel \u5e2e\u52a9\u54c1\u724c\u6574\u5408\u5730\u5740\u9a8c\u8bc1\u5de5\u5177\u3001\u591a\u627f\u8fd0\u5546\u8ddf\u8e2a\u548c\u5b9e\u65f6\u6295\u9012\u72b6\u6001\u901a\u77e5\uff0c\u786e\u4fdd\u6bcf\u6279\u8d27\u7269\u90fd\u53ef\u8ffd\u6eaf\u4e14\u51c6\u786e\u65e0\u8bef\u3002<\/p>\n\n\n\n

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\u5168\u7403\u822a\u8fd0\u6ee1\u8db3\u672c\u5730\u671f\u671b<\/h2>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Postalparcel \u80fd\u591f\u534f\u8c03\u591a\u4e2a\u627f\u8fd0\u5546\uff0c\u5e76\u63d0\u4f9b \u5b9e\u65f6\u53ef\u89c1\u6027<\/strong><\/a> \u4f7f\u54c1\u724c\u80fd\u591f\u4fdd\u6301\u8de8\u56fd\u754c\u7684\u4e00\u81f4\u4f53\u9a8c\u3002\u4ece \u8fd4\u56de\u5904\u7406<\/strong> \u5728\u6fb3\u5927\u5229\u4e9a \u4e00\u82f1\u91cc\u53d6\u8f66<\/strong> \u8be5\u670d\u52a1\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u7edf\u4e00\u7684\u7269\u6d41\u5408\u4f5c\u4f19\u4f34\uff0c\u65e2\u63d0\u9ad8\u4e86\u6548\u7387\uff0c\u53c8\u589e\u52a0\u4e86\u900f\u660e\u5ea6\u3002<\/p>\n\n\n\n

\u5c06\u77e5\u540d\u5ea6\u4f5c\u4e3a\u589e\u957f\u6218\u7565<\/h2>\n\n\n\n

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\u501f\u52a9 Postalparcel \u7b49\u5148\u8fdb\u7684\u7269\u6d41\u670d\u52a1\uff0c\u54c1\u724c\u53ef\u4ee5\u786e\u4fdd\u5176\u5c65\u884c\u7684\u4e0d\u4ec5\u662f\u529f\u80fd\uff0c\u800c\u4e14\u8fd8\u80fd\u63d0\u5347\u54c1\u724c\u3002\u6bcf\u4e00\u6b21\u6295\u9012\u90fd\u662f\u54c1\u724c\u627f\u8bfa\u7684\u5ef6\u4f38\uff0c\u4ece\u800c\u589e\u5f3a\u4fe1\u4efb\u5ea6\uff0c\u63d0\u5347\u54c1\u724c\u5f62\u8c61\u3002 \u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLV)<\/strong>.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u7ed3\u8bba<\/h2>\n\n\n\n

\u5728\u4e0d\u65ad\u53d1\u5c55\u7684\u5168\u7403\u7535\u5b50\u5546\u52a1\u4e16\u754c\u4e2d\uff0c\u5ba2\u6237\u7684\u5fe0\u8bda\u5ea6\u662f\u5728\u9500\u552e\u4e4b\u540e\u8d62\u5f97\u7684\u3002 \u53ef\u89c1\u6027<\/strong> \u4e0d\u518d\u662f\u5962\u4f88\u54c1\uff0c\u800c\u662f\u5fc5\u9700\u54c1\u3002\u4ece\u8ddf\u8e2a\u548c\u9001\u8d27\u51c6\u786e\u6027\u5230\u5b9e\u65f6\u66f4\u65b0\u548c\u65e0\u7f1d\u9000\u8d27\uff0c\u6bcf\u4e00\u6b65\u90fd\u6709\u52a9\u4e8e\u9f13\u52b1\u91cd\u590d\u8d2d\u4e70\u3002<\/p>\n\n\n\n

\u7269\u6d41\u670d\u52a1\u4f9b\u5e94\u5546\uff0c\u5982 \u90ae\u653f\u5305\u88f9<\/a><\/strong>\u901a\u8fc7\u8be5\u5e73\u53f0\uff0c\u54c1\u724c\u83b7\u5f97\u4e86\u4e00\u4e2a\u4e13\u6ce8\u4e8e\u53ef\u89c6\u6027\u3001\u9002\u5e94\u6027\u548c\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u4ea4\u4ed8\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u3002\u65e0\u8bba\u662f\u5728 WooCommerce<\/strong>, Shopify<\/strong>\u6216 Kickstarter<\/strong>\u56e0\u6b64\uff0c\u957f\u671f\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u901a\u8fc7\u5353\u8d8a\u7684\u7269\u6d41\u6765\u7ba1\u7406\u671f\u671b\u503c\u548c\u5efa\u7acb\u4fe1\u4efb\u3002\u8fd9\u6837\uff0c\u54c1\u724c\u5c31\u80fd\u5c06\u9996\u6b21\u8d2d\u4e70\u8005\u53d8\u4e3a\u7ec8\u8eab\u5ba2\u6237\u3002<\/p>","protected":false},"excerpt":{"rendered":"

Today, visibility\u2014specifically in the logistics and fulfillment process\u2014plays a crucial […]<\/p>\n","protected":false},"author":4,"featured_media":7154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[425,225],"tags":[782,650,783,728,517],"class_list":["post-7111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics-visibility","category-tracking-visibility","tag-customer-retention","tag-global-shipping","tag-logistics-services","tag-order-management","tag-postalparcel"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/posts\/7111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/comments?post=7111"}],"version-history":[{"count":10,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/posts\/7111\/revisions"}],"predecessor-version":[{"id":7155,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/posts\/7111\/revisions\/7155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/media\/7154"}],"wp:attachment":[{"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/media?parent=7111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/categories?post=7111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.postalparcel.com\/zh\/wp-json\/wp\/v2\/tags?post=7111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}