{"id":9617,"date":"2025-10-16T15:02:12","date_gmt":"2025-10-16T07:02:12","guid":{"rendered":"https:\/\/www.postalparcel.com\/?p=9617"},"modified":"2025-10-16T15:02:15","modified_gmt":"2025-10-16T07:02:15","slug":"%e8%88%aa%e8%bf%90%e6%95%b0%e6%8d%ae-%e8%90%a5%e9%94%80%e6%b4%9e%e5%af%9f-%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1","status":"publish","type":"post","link":"https:\/\/www.postalparcel.com\/zh\/shipping-data-marketing-insights-ecommerce\/","title":{"rendered":"\u5c06\u822a\u8fd0\u6570\u636e\u8f6c\u5316\u4e3a\u8425\u9500\u52a8\u529b--\u8981\u4e48\u4f7f\u7528\uff0c\u8981\u4e48\u4e22\u5931\uff01"},"content":{"rendered":"<p>\u53c2\u89c2 <a target=\"_blank\" href=\"https:\/\/www.postalparcel.com\/zh\/\" rel=\"noreferrer noopener\">\u90ae\u653f\u5305\u88f9<\/a>\u5168\u7403\u7269\u6d41\u4e0e\u5de7\u5999\u7684\u6570\u636e\u9a71\u52a8\u8425\u9500\u7684\u5b8c\u7f8e\u7ed3\u5408\u3002\u5728\u8fd9\u4e2a\u4e16\u754c\u4e0a\uff0c\u8fd0\u8f93\u4e0d\u518d\u53ea\u662f\u642c\u8fd0\u7bb1\u5b50\u3001 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srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27419%27%20viewBox%3D%270%200%201024%20419%27%3E%3Crect%20width%3D%271024%27%20height%3D%27419%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179-18x7.png 18w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179-200x82.png 200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179-300x123.png 300w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179-400x164.png 400w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179-600x245.png 600w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179-768x314.png 768w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179-800x327.png 800w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179-1024x419.png 1024w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-179.png 1100w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>\u6bcf\u4e00\u6b21\u5ef6\u8fdf\u4ea4\u4ed8\u3001\u5305\u88f9\u635f\u574f\u6216\u9ad8\u989d\u8fd0\u8d39\u90fd\u8bf4\u660e\u4e86\u4e00\u4e2a\u95ee\u9898\u3002\u5206\u6790\u6c47\u603b\u7684 <strong>\u8fd0\u8f93\u6570\u636e<\/strong> \u6709\u52a9\u4e8e\u627e\u51fa\u62d6\u6162\u4e1a\u52a1\u53d1\u5c55\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u8bc6\u522b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e1a\u7ee9\u4e0d\u4f73\u7684\u8fd0\u8425\u5546\u3002<\/li>\n\n\n\n<li>\u7ecf\u5e38\u51fa\u73b0\u5ef6\u8bef\u7684\u8def\u7ebf\u3002<\/li>\n\n\n\n<li>\u9000\u8d27\u7387\u8f83\u9ad8\u7684\u4ea7\u54c1\u7c7b\u522b\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u901a\u8fc7\u89e3\u51b3\u8fd0\u8425\u74f6\u9888\uff0c\u8425\u9500\u56e2\u961f\u4e3a\u63d0\u4f9b\u66f4\u5feb\u3001\u66f4\u53ef\u9760\u7684\u670d\u52a1\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840--\u8fd9\u4e9b\u670d\u52a1\u90fd\u6709\u6570\u636e\u652f\u6301\uff0c\u800c\u4e0d\u662f\u81c6\u6d4b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7535\u5b50\u5546\u52a1\u54c1\u724c\u5982\u4f55\u6218\u7565\u6027\u5730\u4f7f\u7528\u53d1\u8d27\u6570\u636e\uff1f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u4e2a\u6027\u5316\u8d2d\u540e\u6c9f\u901a<\/h3>\n\n\n\n<p>\u987e\u5ba2\u7684\u8d2d\u7269\u4e4b\u65c5\u4e0d\u4f1a\u5728\u7ed3\u8d26\u540e\u7ed3\u675f\uff0c\u800c\u662f\u4f1a\u4e00\u76f4\u6301\u7eed\u5230\u9001\u8d27\u4e0a\u95e8\u3002\u4f7f\u7528 <strong>\u8fd0\u8f93\u6570\u636e<\/strong> \u4f7f\u8d2d\u4e70\u540e\u7684\u4fe1\u606f\u4e2a\u6027\u5316\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u5ba2\u6237\u7684\u8ba2\u5355\u521a\u521a\u901a\u5173\uff0c\u8bf7\u53cb\u597d\u5730\u53d1\u9001\u6700\u65b0\u4fe1\u606f\uff0c\u8bf4\u660e\u9884\u8ba1\u4ea4\u8d27\u65f6\u95f4\u3002<\/li>\n\n\n\n<li>\u6210\u529f\u9001\u8d27\u540e\uff0c\u53d1\u9001\u4e00\u6761\u611f\u8c22\u4fe1\u606f\uff0c\u5e76\u9644\u4e0a\u4e0b\u4e00\u6b21\u8ba2\u5355\u7684\u6298\u6263\u4ee3\u7801\u3002<\/li>\n\n\n\n<li>\u5bf9\u4e8e\u91cd\u590d\u8d2d\u4e70\u8005\uff0c\u63d0\u4f9b\u4e0e\u6210\u529f\u53d1\u8d27\u6b21\u6570\u6302\u94a9\u7684\u5fe0\u8bda\u5ea6\u5956\u52b1\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6bcf\u5c01\u90ae\u4ef6\u90fd\u4ee5\u6295\u9012\u8fdb\u5ea6\u4e3a\u57fa\u7840\uff0c\u589e\u52a0\u4e86\u4e2a\u6027\u5316\u7684\u8272\u5f69\uff0c\u8fd9\u662f\u666e\u901a\u7535\u5b50\u90ae\u4ef6\u65e0\u6cd5\u5b9e\u73b0\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u52a0\u5f3a\u5e7f\u544a\u5b9a\u4f4d<\/h3>\n\n\n\n<p>\u5e7f\u544a\u5e73\u53f0\u559c\u6b22\u6570\u636e\uff0c\u800c <strong>\u8fd0\u8f93\u6570\u636e<\/strong> \u53ef\u4ee5\u4fc3\u8fdb\u66f4\u667a\u80fd\u7684\u76ee\u6807\u5b9a\u4f4d\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u5c06\u5176\u4e0e\u5206\u6790\u5de5\u5177\u6574\u5408\uff0c\u60a8\u4e0d\u4ec5\u53ef\u4ee5\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\uff0c\u8fd8\u53ef\u4ee5\u6839\u636e\u4ee5\u4e0b\u65b9\u9762\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206 <strong>\u8fd0\u8f93\u884c\u4e3a<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5feb\u901f\u56de\u5934\u5ba2<\/strong> \u9488\u5bf9\u4ed6\u4eec\u5f00\u5c55 \"\u4f18\u5148\u53d1\u8d27 \"\u4fc3\u9500\u6d3b\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u56fd\u9645\u5ba2\u6237\uff1a<\/strong> \u663e\u793a\u7a81\u51fa\u6d77\u5173\u53cb\u597d\u9009\u9879\u7684\u5e7f\u544a\u3002<\/li>\n\n\n\n<li><strong>\u672c\u5730\u4e70\u5bb6<\/strong> \u5f3a\u8c03 <a href=\"https:\/\/www.postalparcel.com\/zh\/%e5%bd%93%e6%97%a5%e9%80%81%e8%be%be-%e8%b7%a8%e5%a2%83%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5f53\u65e5\u9001\u8fbe <\/a>\u6216\u53d6\u8d27\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8fd9\u79cd\u65b9\u6cd5\u5c06\u539f\u59cb\u7684\u4ea4\u4ed8\u6307\u6807\u8f6c\u5316\u4e3a\u6709\u5229\u53ef\u56fe\u7684\u5e7f\u544a\u89c1\u89e3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u901a\u8fc7\u4ea4\u4ed8\u7ee9\u6548\u6307\u6807\u52a0\u5f3a\u54c1\u724c\u5fe0\u8bda\u5ea6<\/h3>\n\n\n\n<p>\u5411\u60a8\u7684\u5ba2\u6237\u5c55\u793a\u60a8\u7684\u627f\u8bfa\u3002\u5728\u7f51\u7ad9\u4e0a\u5c55\u793a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"99%\u51c6\u65f6\u4ea4\u8d27 \"\u5fbd\u7ae0\u3002<\/li>\n\n\n\n<li>\"\u63d0\u4f9b\u5b9e\u65f6\u8ddf\u8e2a \"\u56fe\u6807\u3002<\/li>\n\n\n\n<li>\u4fdd\u8bc1 \"\u8d85\u8fc7 $50 \u514d\u8d39\u9001\u8d27\"\u3002<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-1024x512.png\" data-orig-src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-1024x512.png\" alt=\"\" class=\"lazyload wp-image-9622\" title=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27512%27%20viewBox%3D%270%200%201024%20512%27%3E%3Crect%20width%3D%271024%27%20height%3D%27512%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-18x9.png 18w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-200x100.png 200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-300x150.png 300w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-400x200.png 400w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-600x300.png 600w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-768x384.png 768w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-800x400.png 800w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180-1024x512.png 1024w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-180.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>\u8fd9\u4e9b\u8bc1\u660e\u70b9\u6765\u81ea <strong>\u8fd0\u8f93\u6570\u636e<\/strong> \u52a0\u5f3a\u53ef\u9760\u6027\uff0c\u4fc3\u4f7f\u65b0\u4e70\u5bb6\u4fe1\u4efb\u60a8\u7684\u670d\u52a1\u3002\u5f53\u5ba2\u6237\u770b\u5230\u60a8\u5173\u5fc3\u4ed6\u4eec\u8d27\u8fd0\u7684\u6bcf\u4e00\u4e2a\u7ec6\u8282\u65f6\uff0c\u5fe0\u8bda\u5ea6\u5c31\u5f00\u59cb\u4e86\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54ea\u4e9b\u5de5\u5177\u6709\u52a9\u4e8e\u6316\u6398\u822a\u8fd0\u6570\u636e\u7684\u4ef7\u503c\uff1f<\/h2>\n\n\n\n<p>\u8f6c\u5230 <strong>\u8fd0\u8f93\u6570\u636e<\/strong> \u8981\u5c06\u8fd9\u4e9b\u4fe1\u606f\u8f6c\u5316\u4e3a\u8425\u9500\u71c3\u6599\uff0c\u5c31\u9700\u8981\u6709\u80fd\u6709\u6548\u6536\u96c6\u3001\u5206\u6790\u548c\u53ef\u89c6\u5316\u8fd9\u4e9b\u4fe1\u606f\u7684\u7cfb\u7edf\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u63a8\u8350\u5de5\u5177\u548c\u96c6\u6210<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u822a\u8fd0\u7ba1\u7406\u5e73\u53f0<\/strong> - ShipStation\u3001EasyShip \u6216 PostalParcel \u7b49\u5de5\u5177\u53ef\u81ea\u52a8\u6574\u5408\u627f\u8fd0\u5546\u6570\u636e\uff0c\u7b80\u5316\u53d1\u8d27\u6d41\u7a0b\u3002<\/li>\n\n\n\n<li><strong>\u5206\u6790\u4eea\u8868\u677f<\/strong> - \u4f7f\u7528 Google Data Studio \u6216 Power BI \u53ef\u89c6\u5316\u4ea4\u4ed8\u8d8b\u52bf\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u96c6\u6210<\/strong> - \u5c06\u53d1\u8d27\u8bb0\u5f55\u4e0e HubSpot \u6216 Salesforce \u540c\u6b65\uff0c\u4ee5\u5efa\u7acb\u884c\u4e3a\u6863\u6848\u3002<\/li>\n\n\n\n<li><strong>\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177<\/strong> - \u5c06\u53d1\u8d27\u66f4\u65b0\u8fde\u63a5\u5230 Mailchimp \u6216 Klaviyo\uff0c\u4ee5\u5f00\u5c55\u89e6\u53d1\u5f0f\u8425\u9500\u6d3b\u52a8\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u901a\u8fc7\u9002\u5f53\u7684\u8bbe\u7f6e\uff0c\u7269\u6d41\u4fe1\u606f\u53ef\u4ee5\u65e0\u7f1d\u5730\u6d41\u5165\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5c06\u822a\u8fd0\u6570\u636e\u8f6c\u5316\u4e3a\u53ef\u8861\u91cf\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1f<\/h2>\n\n\n\n<p>\u5982\u679c\u6ca1\u6709\u660e\u786e\u7684\u7ee9\u6548\u6307\u6807\uff0c\u822a\u8fd0\u6d1e\u5bdf\u529b\u5c31\u6beb\u65e0\u610f\u4e49\u3002\u8981\u8861\u91cf\u6210\u529f\u4e0e\u5426\uff0c\u5e94\u91cd\u70b9\u5173\u6ce8\u4ee5\u4e0b\u4e24\u4e2a\u65b9\u9762 <strong>\u4e1a\u52a1<\/strong> \u548c <strong>\u8425\u9500 KPI<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9700\u8981\u8ddf\u8e2a\u7684\u5173\u952e\u6307\u6807<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ea4\u8d27\u51c6\u786e\u6027\uff1a<\/strong> \u53ca\u65f6\u4ea4\u4ed8\u8ba2\u5355\u7684\u767e\u5206\u6bd4\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u590d\u8d2d\u4e70\u7387\uff1a<\/strong> \u53ca\u65f6\u4ea4\u8d27\u540e\u7684\u56de\u5934\u5ba2\u9891\u7387\u3002<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_lifetime_value\" target=\"_blank\" rel=\"noreferrer noopener\">\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLV)<\/a>:<\/strong> \u52a0\u5feb\u8fd0\u8f93\u901f\u5ea6\u5bf9\u7559\u4f4f\u4eba\u624d\u7684\u5f71\u54cd\u3002<\/li>\n\n\n\n<li><strong>\u5e7f\u544a\u8f6c\u5316\u7387\uff1a<\/strong> \u57fa\u4e8e\u4f4d\u7f6e\u7684\u76ee\u6807\u5b9a\u4f4d\u540e\uff0c\u8425\u9500\u6d3b\u52a8\u7684\u54cd\u5e94\u6709\u6240\u6539\u5584\u3002<\/li>\n\n\n\n<li><strong>\u51cf\u5c11\u652f\u6301\u7968\uff1a<\/strong> \u4e3b\u52a8\u66f4\u65b0\u9001\u8d27\u4fe1\u606f\u540e\uff0c\u6295\u8bc9\u51cf\u5c11\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u60a8\u7684 <strong>\u8fd0\u8f93\u6570\u636e<\/strong>\u8fd9\u6837\uff0c\u60a8\u5c31\u80fd\u66f4\u51c6\u786e\u5730\u5c06\u7269\u6d41\u6539\u8fdb\u4e0e\u8425\u9500\u6210\u679c\u8054\u7cfb\u8d77\u6765\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u822a\u8fd0\u6570\u636e\u7684\u672a\u6765\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-1024x576.png\" data-orig-src=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-1024x576.png\" alt=\"\" class=\"lazyload wp-image-9623\" title=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271024%27%20height%3D%27576%27%20viewBox%3D%270%200%201024%20576%27%3E%3Crect%20width%3D%271024%27%20height%3D%27576%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-18x10.png 18w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-200x113.png 200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-300x169.png 300w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-400x225.png 400w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-600x338.png 600w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-768x432.png 768w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-800x450.png 800w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-1024x576.png 1024w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181-1200x675.png 1200w, https:\/\/www.postalparcel.com\/wp-content\/uploads\/2025\/10\/image-181.png 1280w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>\u7684\u4f5c\u7528 <strong>\u8fd0\u8f93\u6570\u636e<\/strong> \u6b63\u5728\u5feb\u901f\u53d1\u5c55\u3002\u672a\u6765\u51e0\u5e74\uff0c\u9884\u8ba1\u4f1a\u51fa\u73b0\u8fd9\u4e9b\u53d8\u5316\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4eba\u5de5\u667a\u80fd\u9a71\u52a8\u7684\u9884\u6d4b<\/strong> - 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